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26Dec 2014

5 key SEO considerations for 2015

Polish your SEO skills

With top search engines constantly changing and evolving their indexing and ranking techniques and algorithms to achieve better, more relevant results, search engine optimization strategy with every SEO too needs to evolve and change in tandem. 2014 was a year full of interesting and unique developments in SEO. These developments were brought about largely with the implementation of new search engine ranking algorithms. This in turn, sparked a concerted effort for change and evolution among the ranks of search engine optimization professionals.

In the year 2015, these trends are expected to hold good and new developments can also be expected along the same lines. With the focus firmly on content, returning relevant search results, mobile optimized websites and smooth and easy navigation, here are some of the important SEO recommendations for the year 2015. Keeping these in mind while devising and implementing your SEO strategy will hold you in good stead for the upcoming year –

Keyword Research and Optimization

With the Hummingbird update, Google made clear their intention to focus firmly on contextual and conversational search. This focus on semantic search warrants that SEO strategies for 2015 be made keeping semantic factors in mind. As per stats from Keyword Discovery site1, English users prefer using 2 to 3 words in their search query rather than single word query.

The essence of semantic search lies in the fact that more focus would be placed on the actual meaning or context of a search query taken as a whole, and not as a bunch of short primary keywords. Keeping this in mind, keyword research should be focused on identifying both long tail keywords and LSI keywords.

Long tail keywords will help search engines understand the relevance of your website and content with respect to the specific search queries of users, while LSI keywords widen your scope and reach. High-quality keyword research remains relevant, even more so now with the advent of conversational search and semantics-based search queries and results. Adapting your keyword research workflow to make room for conversational queries will significantly boost your chances in 2015.

Understanding Diagnostics and Mobile Optimization

Understanding and integrating website diagnostics into your SEO strategies has always been a crucial part of the overall SEO workflow. With the advent and proliferation of smart devices and the huge user base that they enjoy, Google has started placing more importance on Mobile optimization as an important factor in determining site rankings. Mobile searches do not always have the local intent.

For example, over 40% of mobile shoppers do both their product research and their shopping online. Over 40% of smartphone users in the USA considered their smart devices as their main search tool, and according to current projections, mobile searches set to overtake desktop search in the year 2015. With these in mind, it is prudent to take advantage of the “mobile friendly” label assigned by Google and improve your SEO. Google also provides Webmasters with special tools which they can use to their journey towards mobile optimization.

High-Quality Content

The one important thing about Google and other major search engines is that they have the ability to differentiate between good content and poor content. Google’s ability to gauge the quality, engagement and uniqueness of web content has improved in leaps and bounds over the years, and is set to improve even more in 2015.

In recent times, in addition to preferring high-quality content, Google has also shown a willingness to attach more importance to content that is relevant, apt, fresh and interesting. Therefore, it would be a good strategy in the year 2015 to ensure that the content of your website gets updated at regular intervals and the information on offer provides genuine value and interest for your users. Apart from using high-quality, relevant content, keeping things fresh will significantly improve usage experience – something that is bound to score points with Google.

The Importance of Links

As popular as getting back links has been as a sound SEO strategy, of late, professionals have had to think and rethink about the efficacy of collecting back links in large volume. Over the course of the last few updates, Google has started placing less importance on the number of back links and is putting more focus on the quality and relevance of every single back link while calculating page ranks.

Paying for links is no longer a good SEO strategy and this is where back links that you have earned due to your merit from authority websites and high-quality webpages come in handy. Here as well, having great and engaging content is one of the key factors. In addition, you can also explore other avenues like getting back links leveraging your online and off-line relationships, or taking part in broken link building activities. The more high quality back links that you can gather for your website from reputed and authority websites, the better your fortunes will be in 2015 when it comes to SEO.

Leveraging Your Brand Visibility

For businesses that work with a limited geographical scope, getting themselves ranked for their chosen local search queries is much easier as the competition is geographically limited. With respect to this phenomenon, SEO effort is for the year 2015 should focus on leveraging your brand and increasing your authority level by getting brand citations on the Internet. A brand citation is usually a listing of the name and address of your business along with its phone number at another location in the Internet.

For your business, getting these brand citations contributes to your overall authority – something which Google considers important while assigning ranks. As a business, you should focus on getting three kinds of citations – local, which includes local directories, industry based, which includes getting mentioned on industry specific directories and groups, and niche based. If you can optimize your brand presence across multiple versatile platforms, it can act as a major catalyst for your search marketing strategy and bring you better results and performance in the year 2015.

Usage Experience

The one fact that SEO professionals and website owners need to wake up to is that search engines only like a particular website as much as its human users do. If you have a website that suffers from high bounce rates, or your users do not spend much time on your website, you need to rethink your strategies and ensure that your website provides a more rewarding, fulfilling usage experience. This will not only increase your conversions but also make your website more appealing to search engines.

The average time every user spends on your site and your site bounce rate are two factors that Google considers to be of importance while ranking your website. In the year 2015, you need to have a clear plan when it comes to your user interface – avoid confusing navigation issues, have a streamlined and indicated URL structure and make use of XML site maps. Google also provides you with advanced Webmaster tools that help you minimize website issues like crawling errors, navigational problems, broken links and other factors which contribute to negative SEO.

With these important factors in mind, you need to devise a smart, scalable and adaptive SEO strategy to allow for the latest developments in the field of search engine algorithm updates. Having a website that is supremely appealing to your user base already wins most of the battle on your behalf.

1 – http://www.keyworddiscovery.com/keyword-stats.html

01Dec 2014

Write meaningful Hashtags for social media

In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give unique identity to their tweets. However, what was once a technique native to Twitter has now proliferated social media of all kinds. Hashtags have found their place in all kinds of different social networks and now enjoy a powerful and privileged position as one of the most potent tools that people ...
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01Dec 2014

The beauty of search queries that Google loves

One of the key SEO strategies, is the use of targeted keywords put in search engine by users. While keywords. At our SEO division we not only look at keywords meaning to define the search queries combination, but we look at it more holistically to include relevant terms to these keywords. What are the key constituents of search queries? For SEO purposes, all our keywords covers N number of Search Queries. So we must be very clear in terms of search query ideas. Let’s now segregate them to begin our analysis to find our vital search queries. Though there are different perspectives to ...
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05Sep 2014

PHP frameworks we like: Laravel

PHP frameworks we like: Laravel - Why we use decided to include Laravel in our family of Web App development tools
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26Aug 2014

Conversational Search Revisited

This article revisits search Engines's conversational search and how SEOs can work to ensure that their sites are ready for the natural language search.
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25Aug 2014

21 reasons why you need to hire a professional WordPress developer

21 reasons why you need a professional WordPress developer (when you are still capable of creating a WordPress website) WordPress is a simple, no-nonsense CMS – But not all the time and for all the type of things you want to do with your website. The power of WordPress does not just stop with your blog and simple CMS based business brochure website. WordPress can be used to build complex web applications if you know PHP, HTML5, CSS3, jQuery, MySQL DB, SQL etc. We used WordPress to build few complex community portals including a news delivery system that requires multi-level users and ...
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06Aug 2014

How to find UDID of an iOS device instantly?

App Developers require the UDID (Unique Device IDentifier) from their clients or team members in order to allow them to test the app in their devices. UDID is the Apple way of authorizing a device to install apps out of iTunes. This is required to development teams especially when multiple team members like to test the apps in their approved devices. In order to approve a device to run an app, we need UDID. Now, After iOS 7 Apple is not allowing  UDID to be accessed with all public APIs. The quickest way to locate your UDID is by opening the website http://get.udid.io/ in your Safari iOS browser. With ...
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23Jun 2014

What experts say about Responsive Web Design and why?

Why sites need to be responsive? Some industry pioneers talk about this.
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03Jun 2014

A superfast intro to iOS8 Developer SDK and How to start?

What is new in iOS 8 for Developers? 4000 new APIs and new ways to code for whole new set of smart apps.
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29May 2014

7 worst SEO Mistakes and how to avoid them

This blog discusses about the worst mistakes any SEO professional should avoid.
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