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24Aug 2015

6 Mobile Application Analytics to Track the Usage of your Mobile App

Mobile App Analytics

In today’s world, developing the perfect mobile app is not enough. You need to have the right measures in place so that you can track the progress of your app post release, make necessary decisions about follow-ups and updates, and remain informed about how well your app is doing in the market. Here are six great analytics tools you can use to keep a handle on the usage of your mobile app –



A paid analytics platform that is packed with features and used by many big names in the business, Localytics gives you a neat workspace where you can look at usage broken down by location, device type, carrier and even app version. Extra features include funnels, A/B testing, value tracking and support for in-app and push messaging for maximum penetration. The service works with all major mobile platforms and support native, hybrid and web-based apps.

Yahoo Mobile Developer Suite

Formerly known as Flurry, this popular analytics platform is free and offers rudimentary analytics. You get detailed information on user acquisition, including data on demographics, audience persona, retention, session length and active users. While the service does not provide real-time analytics, the simple, clean and easy to use user interface has brought the service a large following over the years. The fact that it is a free tool adds further to its appeal.



Bringing you all the analytics data you need under one head, Liquid makes tracking your app usage a lot easier by offering multiple filtering and sorting options while also allowing you to keep a handle on user interactions and patterns of navigation. You can also use this service to send tailored push notifications and identify key areas in your target audience where you can convert more leads through promotions.

An excellent, feature-rich analytics tool for mobile apps which can be tailored to fit your particular needs. The intuitive interface gives you access to insight about important business areas like acquisition, revenue metrics and engagement. The in-built tunnel analysis feature lets you find new ways to improve the performance of your app. You can look at daily or weekly revisit rates to get a handle on user behavior patterns. There is also an intelligent cohort analyzer which predicts user investment into your app over time.


A powerful, new-age tool that gives you the option of classifying your user base intelligently into various pre-configured types according to their mobile activity. The system takes into account diverse factors like social habits, purchasing decisions and interest to create detailed profiles about users, enabling you to market your app in a more targeted fashion. Apart from this, there are the usual features like locations, age-wise break-up and funnels.
An advanced analytics tool, brings to you some very elaborate app analytics features. One of the most interesting features is screen recording, which lets you clearly see app interactions in the exact fashion like they occur. With detailed analytics, segmentation, crash reporting and push notification, this is a comprehensive analytics solution that can be of major help with tweaking and fine-tuning your app promotions and features.

With these utilities, it is possible for you to have an advantage when it comes to making your app better, more accessible and more attractive to your target market. Using these tools, you can constantly keep fine-tuning your strategies and plans and come up with new ideas to make the most of the immense potential that the huge mobile market has to offer. If you want to engage better with your target audience through your mobile app, use one of these tools and get measurable insights on your app’s performance.


14Aug 2015

Leverage the power of iBeacon in your iOS apps

iBeacon is a technology by Apple that helps Businesses engage more effectively with potential customers on real-world. Let us imagine a scenario: I am a passionate canvas painting artist and a businessman. I have a shop named “Picasa” in the local mall. I have a collection of great paintings from some of the best artists across the world. I look out constantly to have a better and more effective engagement with my prospects and customers and delight them. The following ways are what I would come up with: When a prospect enters the premises of the mall, I would like to engage with him ...
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17Jul 2015

Astonishingly Profitable Marketing Strategies for Your Mobile App

How to market your Mobile apps?

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09Jul 2015

Great WordPress Plugins for every WordPress website (2015)

(Note: This blog was originally written 3 years ago, and we decided to update them once in a year from now on. I know there are people who hate plugins and there are another set, who love to explore plugins. ) WordPress is undeniably one of the most sought-after platforms for bloggers. It is enriched with loads of user-friendly and feature-rich applications that are second to none. Every user loves WordPress for its uniqueness, inclusiveness, and extendibility. Being an excellent open source community, it serves as a gateway for millions of bloggers and readers to share their knowledge and thoughts on ...
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19May 2015

5 Every day Tools to Power up Your PHP development life cycle

As all PHP developers would vouch, a development project is replete with multiple areas to focus on – at the same time! With constant eye on quality, we also need to put efforts to see that the project is being executed smoothly, is on track amongst all team members, and is following all the deadlines set up with the client company. This makes the life of a PHP developer a tough one. However not all is lost! With the advent of seamless collaboration across developers and technological advancements, the online community today provides a lot of tools and techniques to bring down ...
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31Mar 2015

Big Decision about Small Screens: Does your Business Need a Mobile App?

This blog helps you to determine if your business needs a mobile app or not.

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20Mar 2015

WordPress Website Maintenance – What your clients should know

Why maintaining a WordPress based website become important after the site development and what should you do as a regular set of tasks in WordPress CMS maintenance?

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26Dec 2014

5 key SEO considerations for 2015

With top search engines constantly changing and evolving their indexing and ranking techniques and algorithms to achieve better, more relevant results, search engine optimization strategy with every SEO too needs to evolve and change in tandem. 2014 was a year full of interesting and unique developments in SEO. These developments were brought about largely with the implementation of new search engine ranking algorithms. This in turn, sparked a concerted effort for change and evolution among the ranks of search engine optimization professionals. In the year 2015, these trends are expected to hold good and new developments can also be expected along ...
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01Dec 2014

Write meaningful Hashtags for social media

In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give unique identity to their tweets. However, what was once a technique native to Twitter has now proliferated social media of all kinds. Hashtags have found their place in all kinds of different social networks and now enjoy a powerful and privileged position as one of the most potent tools that people ...
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01Dec 2014

The beauty of search queries that Google loves

One of the key SEO strategies, is the use of targeted keywords put in search engine by users. While keywords. At our SEO division we not only look at keywords meaning to define the search queries combination, but we look at it more holistically to include relevant terms to these keywords. What are the key constituents of search queries? For SEO purposes, all our keywords covers N number of Search Queries. So we must be very clear in terms of search query ideas. Let’s now segregate them to begin our analysis to find our vital search queries. Though there are different perspectives to ...
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