It is no surprise that today, mobile users are doing more on mobile than on desktops. This calls for a committed focus specifically on the mobile user rather than a desktop user. However, developers who make the transition from desktops to mobile to cater this segment often make the mistake of treating the UI/UX of mobile similar to desktops. It is essential to understand that screen size, form factor, hardware limitations, internet connectivity, native apps, user attention span, and UI control limitations, play out totally differently from a traditional desktop application. Let’s explore what is UX and then check out a few handy tips to elevate your UX and brand experience on the mobile.
The mobile user experience (UX) defines the end user’s feelings and perception about an app, before, during and after they have interacted with the app (and your brand presence). Good UX is what separates the brilliant apps from the average ones. Good UX is what allows emerging players to compete better with bigger giants with a compelling mobile app.
Here are 5 practical tips for anyone looking to integrate a successful mobile experience into their applications:
- Using tap regions wisely
You need to enable the user to complete an action in 3 taps or less. It is critical to understand this formula because which each tap, screen is changing, bandwidth is being consumed and more time spent to complete an action. When we know that competition business is just one tap away for the user, the 3-tap rule becomes all the more critical and relevant.
- Make navigation easy to understand
For any strong app, the first thing is to consider the best use of available and limited screen space. Hence content and navigation should be evenly balanced on the screen. Putting up hotspots on menu launcher screen of most popular items or products will help you in this regard. You can use Google Analytics to understand most visited or popular areas (essential topics, most visited categories etc.). These can be put up on the hotspots. Using bigger hotspot will also bring down erroneous page load due to incorrect finger taps.
- Do not expect the user to use their imagination
As already suggested, the modern mobile user has less time to think. There’s a lot to be done and multitasking has become the key to living. With mobile UX too, interfaces and designs need to be simple, minimalistic, and convenient. Designing a complicated app will lose your user to competition.
- Use standards – think twice before you deviate
Always prioritize your features by making them the focus point of your application. Though uniqueness of application can win you the battle, there are some set standards rules to follow when creating the UX. Ensure that all the fundamental features are well optimized for the mobile device. It’s good to have a bright and bold looking interface but it shouldn’t be at the cost of ease of use and faster action.
- Use Human Interface guidelines wisely
Ultimately, UX is meant for actual people like you and me. There is little room for flabby feature sets and layouts. Statistics says that 80% of users (of any application) will be using just 20% of the functionality. Human interface guidelines will help you create a better-targeted app.
Do write in to us and let us know which of these points dictate the UX design protocols within your company.
In today’s world, developing the perfect mobile app is not enough. You need to have the right measures in place so that you can track the progress of your app post release, make necessary decisions about follow-ups and updates, and remain informed about how well your app is doing in the market. Here are six great analytics tools you can use to keep a handle on the usage of your mobile app –
A paid analytics platform that is packed with features and used by many big names in the business, Localytics gives you a neat workspace where you can look ...
Read More »
iBeacon is a technology by Apple that helps Businesses engage more effectively with potential customers on real-world.
Let us imagine a scenario:
I am a passionate canvas painting artist and a businessman. I have a shop named “Picasa” in the local mall. I have a collection of great paintings from some of the best artists across the world. I look out constantly to have a better and more effective engagement with my prospects and customers and delight them.
The following ways are what I would come up with:
When a prospect enters the premises of the mall, I would like to engage with him ...
Read More »
(Note: This blog was originally written 3 years ago, and we decided to update them once in a year from now on. I know there are people who hate plugins and there are another set, who love to explore plugins. )
WordPress is undeniably one of the most sought-after platforms for bloggers. It is enriched with loads of user-friendly and feature-rich applications that are second to none. Every user loves WordPress for its uniqueness, inclusiveness, and extendibility. Being an excellent open source community, it serves as a gateway for millions of bloggers and readers to share their knowledge and thoughts on ...
Read More »
As all PHP developers would vouch, a development project is replete with multiple areas to focus on – at the same time! With constant eye on quality, we also need to put efforts to see that the project is being executed smoothly, is on track amongst all team members, and is following all the deadlines set up with the client company. This makes the life of a PHP developer a tough one.
However not all is lost!
With the advent of seamless collaboration across developers and technological advancements, the online community today provides a lot of tools and techniques to bring down ...
Read More »
Why maintaining a WordPress based website become important after the site development and what should you do as a regular set of tasks in WordPress CMS maintenance?
Read More »
With top search engines constantly changing and evolving their indexing and ranking techniques and algorithms to achieve better, more relevant results, search engine optimization strategy with every SEO too needs to evolve and change in tandem. 2014 was a year full of interesting and unique developments in SEO. These developments were brought about largely with the implementation of new search engine ranking algorithms. This in turn, sparked a concerted effort for change and evolution among the ranks of search engine optimization professionals.
In the year 2015, these trends are expected to hold good and new developments can also be expected along ...
Read More »
In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give unique identity to their tweets.
However, what was once a technique native to Twitter has now proliferated social media of all kinds. Hashtags have found their place in all kinds of different social networks and now enjoy a powerful and privileged position as one of the most potent tools that people ...
Read More »