Month: July 2008

Immutable Laws of Marketing and online Branding

As a Web Marketing professional, I was attracted by Two books during last week. One is on Marketing – this is for every business in the market and one is for the Internet marketing. Both are from the same author(s). The first book is The 22 Immutable Laws of Marketing and the second one is The 11 Immutable Laws of Internet Branding. The Amazon links are in the bottom, and if you are in (internet) marketing professional, I am …

Is your opensource CMS flexible enough to accommodate your custom design?

In a survey, by the Information Architecture Institute, 47.6% of people says “My CMS is not flexible enough to accommodate my design”, as a key issue they face with many Opensource CMSs available in the market. This made me  think about the truth behind this. What prevents them from making a great design for their CMS driven site? Is it the CMS they’ve chosen or the customization skills they lack? When we offer consultation for Opensource CMS selection, …