Archive for September, 2011
SEO factors that every programmer must know:
Any off-page optimization stuff is like the car accessories but the on-page stuff is like the engine. However beautiful can be a car’s accessories but it’s the engine which makes it running and worth. So the quality of the website and the way its optimized for search engines only will make your off-page optimization activities pay. Not just the META tags, the design, usage of scripts and images and the list go on.
Winning high keyword positions in Google not just involves solid relevant link building and gem of a content, it also involves several factors to be maintained in the website and in fact the effectiveness of the off-page stuffs clearly depends on the stability of website and its optimized pages.
Normally the SEO factors in a website will be disrupted when changes in the site are done without the knowledge of the SEO professional. There are certain factors which can disrupt long term SEO efforts in a second and nowadays with search engines getting smarter and smarter, big business towers can come down to dust.
1.URL – SEO’s Holy Grail:
One of the major search engine optimization benchmark is to increase the domain popularity of the URL’s and maintaining the stability of the URL is as important as taking care of your eye. The domain age I still a very important factor in SEO success.
There are many examples for URL tampering done by programmers unintentionally. Most of the time it happens while adding CAPTCHA images to HTML sites and without consulting the SEO professional the site is changed to .PHP. And here, if the change done is catched before search engines actually caches it then no harm is done but if catched late then the whole amount of SEO done is lost in a minute.
Programmers have a unwritten rule that when they work on sites which are currently undergoing SEO and if they are ask to do changes in URL, contact the concerned SEO professional at once.
2. META tags are not just words- they are identities.
After all websites are for making money and SEO undoubtedly is one of the effective ways of marketing and making money. Next to stable URL’s, the META tags are very vital aspects for SEO success. META tags are not just words, it is a kind of label about your website to both search engines and visitors. There are many instances of programmers not considering META tags as an important factor and removing or making changes to it without consulting the SEO professional. But they do not realize however beautiful the design is, it is the META tags that bring business to the website online.
“Websites without proper META tags is like a person without name.”
3. Flash is just flashy not fleshy:
Flash may be attractive but in terms of SEO it’s just nothing. Search engines can never read flashy images and scripts. The common mistake some programmers normally do is, they will add content in the flash images, which will be totally ignored by the search engines. Another drawback with flash images is the loading time of websites. It is certainly a concrete factor for search engine rankings. Using jquery, similar kind of attractive images can be done and it will be better for the sake of search engines too.
The above are some of major the factors which programmers should be aware before doing changes in websites that are optimized for search engines.
Facebook Applications are essentially designed to give a custom look to the website and facilitate to attract the attention of Facebook browsers. Though sometimes complicated, they are generally used as add-ons to other software programs or devices to work. The passionately popular Facebook social networking platform has issued an open Application Programming Interface (API) and developers are drinking it up to create applications and new features for Facebook. To work with the data from Facebook, all the third-party systems can make use of this API, which is a combination of OAuth 2.0, REST-style techniques and a mixture of web technologies and are collectively titled as the Graph API.
Developing Facebook application is a pretty difficult task as it requires innovative skills with various other things which are different from developing the custom applications. If you are interested in creating, configuring and developing your own application on the Facebook platform, you should be ready to go through a lengthy process. It is inclusive of technical and non-technical skills and requires smart knowledge in Facebook Markup Language (FBML), and Facebook Query Language (FQL). Moreover, it involves utilization of community-supported wiki and bug-tracker and helps to combine the automated and scheduled works. Developers who are unaware of social networking and its depth in Internet may find it hard to develop alluring applications. Such people can make use of the Facebook application development platforms and techniques to create their own Facebook applications.
Here are the links for you to start:
Download/learn Facebook SDK: https://developers.facebook.com/
PHP SDK: https://github.com/facebook/php-sdk
Facebook and Flash: http://code.google.com/p/facebook-actionscript-api/ ; http://www.adobe.com/devnet/facebook.html
Our Facebook Business page and development Service: http://www.macronimous.com/services/facebook_page_application_development.asp