Month: December 2014

5 key SEO considerations for 2015 and beyond

With top search engines constantly changing and evolving their indexing and ranking techniques and algorithms to achieve better, more relevant results, search engine optimization strategy with every SEO needs to evolve and change in tandem. This year was full of interesting and unique developments in SEO. These developments were brought about largely with the implementation of new search engine ranking algorithms. This, in turn, sparked a concerted effort for change and evolution among the ranks of search engine …

Write meaningful Hashtags for social media

In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give a unique identity to their tweets. Tweets can  also be categorized or grouped according to the keywords used. However, what was once a technique native to Twitter has …

The beauty of search queries that Google loves

One of the key SEO strategies is the use of targeted keywords put in search engine by users. While keywords, at our SEO division, we not only look at keywords meaning to define the search queries combination but also look at it more holistically to include relevant terms to these keywords. What are the key constituents of search queries? For SEO purposes, all our keywords cover N number of Search Queries. So we must be very clear in …