4 Things you should let your web development client know

Not all the web clients are tech or web savvies. Many times you should pave them their success path online. Here are few a list of 4 important things which you should let your client know, if they trust your web development skills.

1. Flash: When they ask for a fully flashed website, let them know the adversity it might make. By doing this you are helping them to establish the right online presence. Unless your client is Coca cola or Burger King ( I mean,  :-), an establish brand), they will really want to establish better Visibility to the Search Engines.

2. SEO – If a client just wants a website, let them know what SEO is and how it is going to help them. Make the site SEO friendly within the design scope (Eg. Image tags, XHTML validations, designing without tables, etc). Most of the clients will not say NO to make their site ready for SEO.

3. CMS – Ask how frequently they want to change the content, and if they do, let them do know how to do it themselves with a CMS. You may also need to let them know the advantages of fresh content. I believe instead of providing them a static site of 20 pages, you can introduce them Joomla and how to use it, for some additional but onetime investments.

4. Advantages of Opensource – Do they need a CMS or Ecommerce, You can justify why you charge less. Let them know that you can cut cost by using WordPress or Magento and still make their site professional. By doing this you are introducing standards – if your client goes to some other developers, it would not be difficult for them to take up the work.

I recommend you to keep a short write up (with some references) or articles on the above mentioned (you may keep that under your client section of your website) and ask the client to refer them. It also helps them to understand that you know what you tell them. 🙂

  • rob t

    I agree… These are main topics that need to be discussed with clients.

    Another addition could be content. Often people are quick to have a website designed and they don’t even realize they lack developed content.

    • You are absolutely right. I didn’t include this as a separate point, But I believe while stressing SEO to the clients, the developer should also let them know about the value of good and refreshed content, which is a part of good SEO strategy.

    • Not all of them know nothing about it. :-), Some clients know about web development, But we need to let them know that we care about providing the solution, the right way.

  • I am web developer. It is very difficult to speak with clients, that don’t undestand simple thinks in web developing. They know nothing about it. As a developer you must help them. Tell about SEO, web design, web programmin and many others.
    This article is very useful for client and for web designers.

  • Sbx Web Designer

    great post…. being a web designer i know how difficult it is to explain everything to clients… and it needs great deal of skill and potentiality in it.. and about the points discussed above are really very helpful.. thanks for sharing…

    Steve

  • nice thought.
    communication is extremely important regarding on how we understand the client. customer requirement should be fully understood by the developer.

  • Daniel

    Nice thought but sometimes you can not tell your client this just because they do not want to listen anything they want their project completed. And at that time its very difficult to communicate with clients.

  • Goa

    Yes, We design a lot of wordpress sites and its important for us to explain Opensource to them and its advantage. All they think is that its part of our design and they dont understand its power or its advantages.