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7 Questions you must ask your SEO customer before you start anything!

January 29th, 2009

Macronimous Posted in Internet Marketing, Search Engine Optimization | 9 Comments »


Here are the few (might look silly sometimes) we ask our SEO clients before we do anything, means even before we study their website.

1. Describe the type of customers/audiences/visitors that you are targeting with your website.
2.What are the products or services that you provide?
3.What are your target specific keywords? Do you know what your customers to be will type in the search engine to find you?
4.Who are your major competitors online? Do you know them how they perform online?
5.What is the geographic scope of your market- International /National/ Regional/Local?
6.Do you have web stats (statistics) for your current site and monitoring the visitor status regularly?
7. Will you be interested in site restructuring, minor redesigns and content change if we strongly recommend?Promoting a client’s website is promoting their business. So, understanding their business is more important, and getting an insight about what they do, should be the first step you should do. Keep this in mind if you want to help them and retain them, since SEO clients are long term clients, and they rely on your marketing abilities.

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  • http://outsourceportfolio.com/ Outsource Account

    SEO clients are long term clients, and they rely on your marketing abilities.

  • http://www.zeeshsoft.com Website design

    Good points you told for SEO ranking.

  • http://thedotcomlifestyle.com/ Chaunna Brooke

    This is needed before taking in the job. And this is important for SEO firms in order to get a grasp of the things needed by the customer.

  • http://www.pilotfishseo.com Heather Kyle

    Excellent post. Another question relating to number seven that I would like to suggest is, “In order to comply with keyword density recommendations, would you be willing to accept a style of writing that is different from that which you are used to?” I’ve found that many clients are married to their existing content and have a difficult time accepting the nuances of SEO writing. They are sometimes unwilling to let go of their content at the cost of bettering their search engine performance.

  • jag

    Heather,

    Yes many clients retain existing contents for two reason one is cost and another is shortage of Good SEO copywriters :) who can actually find out the competition of client keyword phrases and SEO writing with proper keyword density. Awareness on these can be brought though showing the keywords competition and your suggestions with client site keywords search results. Hope this can make client understand better about the importance of content update and they will have chance to think on further resource and investment

  • http://www.uniqueclicks.ca local search

    some great questions that will provide direction for the seo company. do you really think potential seo customers know the answers to those questions? I mean, we can ask but, what will be the quality in the answer?

    specifically, this questions?? Â What are your target specific keywords? Do you know what your customers to be will type in the search engine to find you?

    • http://www.macronimous.com Macronimous

      It would be good to understand what the client knows about the keyword. They should not anticipate to get top ranks with unrealistic keywords (Mostly single word keywords) or keywords that are non competitive. The customer should know what we are going to do, and to make them know that we must understand what they know about SEO, keywords and rankings. If the quality of the answers are not good, you need to educate the clients. Of course, what they choose to do/believe is out of our control.

  • Jake

    any tools for keyword competition?

  • http://www.ultimatemw2guide.com mw2

    Hi I was just wondering If someone could help me with this problem, I view this blog a fair bit but sometimes the background keeps messing up and I cant read the text. PLease help me out

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