Category: Content Marketing

3 best ways to measure ROI in SEO in 2017

Having been immersed in an ROI (Return On Investment)-based decision making, it is quite a challenge for SEO new entrants to hear that ROI is almost a least mentioned word by SEO professionals. Sometimes, business managers don’t even give a second thought to venture into this SEO sector when they figure out there is a vagueness that comes along with the mention of ROI. However, the reality is, there have to be some returns and for sure – …

Write meaningful Hashtags for social media

In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give a unique identity to their tweets. Tweets can  also be categorized or grouped according to the keywords used. However, what was once a technique native to Twitter has …

How to develop content Marketing strategies for your business and why?

  Can you imagine listening Hideki Matsui (“Godzilla”) crushing baseball in a Radio/Audio or would you rather like to watch it on TV? Likewise, creating an online presence without right content is like watching television muted or like listening to it as a commentary on Radio. You cannot taste the real flavor. Great content always adds flavor to your brand and Google loves it too. Your content could be in multiple formats – text, graphics, video or Audio, …

Choose the Right Social Media Platform for your business

Finding the Right Social Media Platform that Works Best for Your Business content marketing could be tricky. But in order to avoid wasting time and money, finding and prioritizing is mandatory. You already have your profiles created on FaceBook, Twitter etc for your business and even started some marketing activities with regular posts. So, you are probably well aware of social media and just how imperative it is for digital content marketing. You may fall anywhere on the …

6 things to make your site content SEO ready

Flashy images and videos in a website may look attractive in terms of the site’s design. They may also be highly relevant to the website owner’s business but are they enough to bring top results in search engines. The designers who must have worked on that website may say YES, but the answer is NO.  So, apart from all these factors, the aspect that is going to bring traffic and business to your website is none other than …