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Local business owners (and many SEO companies too ) were severally worried by the fact that black hat Seo sites and sites, that are not really in the particular location were ahead of their sites in organic listings and was hoping Google would get rid of this situation one day. The local listings earlier were actually running in the second place to organic though physically it appeared on top. They had to wait for nearly 13 years from the date Google was started and at the end of October 2010 their long waited dream became a realistic fact.

The local business owners did not believe their eyes when they saw their sites on top pages that are far behind positioned in organic listings in a local organic feature called the Google Places . All the irrelevant location sites that were on top were thrown out of the competition.

Business owners experienced a dramatic change in their website enquiries . SEO experts say “ Most of the local business owners were on a sabbatical from their usual work and spent the whole day on just gathering the enquiries they got due to Google Places on the launching day itself. They were all flying high in the sky”. Some business owners got nearly 30-40 percent of the enquiries through Google places compared to organic from which they were getting from the start and this was within few days of the launching of Google Places. On the other hand black hat and other websites were clueless on what had happened within hours.

Google Places is a user-friendly marketing tool, which does not require any technical skills but how effective the business is projected makes the difference.  All it needs is the physical location of your business with your location integrated on the Google map. Business details such as your phone number, business working hours, website, blogs, videos and photos  can be added in the Google places. When you project your business in such a way (ofcourse the details should be original, should not be just made for the sake of Google places ). One of the other main aspects in Google place is when you have a website which is well optimized under the Google guidelines and your location based keywords are on top then you have a better chance in doing well in Google places too. Apart from the business details reviews and ratings can also be added to your Google places business page, which makes the visitors get a very good opinion about your business but again they (reviews and ratings) should be genuine.

You can also track your visitor analytics under the Google Places control panel.

You can also add campaigns with offers that you want to make.

When your business is genuine Google Places is the best marketing source to boost it, if not even the Google Places can’t give a helping hand.