Category: Internet Marketing

3 best ways to measure ROI in SEO in 2017

Having been immersed in an ROI (Return On Investment)-based decision making, it is quite a challenge for SEO new entrants to hear that ROI is almost a least mentioned word by SEO professionals. Sometimes, business managers don’t even give a second thought to venture into this SEO sector when they figure out there is a vagueness that comes along with the mention of ROI. However, the reality is, there have to be some returns and for sure – …

4 SEO Habits That You Should Unlearn

4 SEO Habits That You Should Unlearn You must have heard the phrase that says ‘Change is Constant.’ Well, at least that’s what Google promotes and popularizes with its record of around 500 to 600 algorithmic changes per year. With such massive transformations on cards, it becomes highly imperative to keep up with them. Simultaneously, you can’t ignore the significance of search engine optimization. According to stats, almost 93% of the online experiences originate from search engines. That’s …

Mobile apps and Customer loyalty – How your brand can use Mobile apps for customer retention?

You have customers. Hard earned! After spending plenty of time and $$$ you finally have earned customers. And yes, you want them to be with you forever. Any sensible business leader would have this strong desire. Moreover, no businesses want their customers to be one-and-only-one-time customers. They would surely want to see customers come back. But, how do you do this? Convert them into Loyal Customers for your business. But How? A quick answer is Mobile Apps! Customer …

Write meaningful Hashtags for social media

In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give a unique identity to their tweets. Tweets can  also be categorized or grouped according to the keywords used. However, what was once a technique native to Twitter has …

The beauty of search queries that Google loves

One of the key SEO strategies is the use of targeted keywords put in search engine by users. While keywords, at our SEO division, we not only look at keywords meaning to define the search queries combination but also look at it more holistically to include relevant terms to these keywords. What are the key constituents of search queries? For SEO purposes, all our keywords cover N number of Search Queries. So we must be very clear in …

How to get more readers to your blog post?

How to get more readers to your blog post? – by Prason Ten years ago, there were only a handful of bloggers in the blog vile. People who had a good command of English had a blog of their own. But today, every Tom, Dick, and Harry has a blog. Yes! Everyone and their brothers are blogging now irrespective of whether they have readers or not. Some of you might try to write everything under the Sun. But, have you …