Macronimous Web Design

Presume you have worked on site SEO and now you have got Good/desired SEO results with your website – you are on the top of your business competitors with your targeted business keywords.

Thinking of what’s next? Do you want to leave the site with the results that you have attained and be forget SEO since you have got your results? Nope. You shouldn’t.

If your targeted keywords generates enough revenue then think of how much competitive your keywords should be and how many of your competitors will be using those keywords and working for good number of quality links for their site

Search engine algorithm gives better value for frequently updated site with keywords around the content and for site that continuously gets quality backlinks.

Watch closely you’re competitor and find out what they do to compete your site. Here are the factors that needs to be frequently monitored

(1) Content update - It is always recommended to fine-tune and update your content at least once in a month or two with keywords around meeting keyword density and keyword prominence.
(2) Brushing up your Keywords  - As always monitor your top ranking keywords and fine-tune it according to the number of total search results and compare with your competitors activity on those keywords of your target. Check out the areas in your content to know where you can focus your top keywords and build quality backlinks for those keywords as anchor text. Be sure to meet keyword density and do not stuff keywords.
(3) External site link juice - Check whether all the links build exits with time period, since some may be removed or moved out to some inner folder level and the algorithm might not identity those backlinks. So build equal and relevant links as an alternative to those links that had been masked and improve or retain the position with good number of quality links.
(4) Monitory traffic - Analyzing your traffic is one of the essential factor were you need to know how site performs with search engine organic clicks and directories or sites referrals. If you notice any drops in traffic, identify those area and work on them to set your goal.

And also here are the checklists that can help you to maintain SEO results and withstand the competition

(1) Check how your competitors rank in Google, Yahoo and Bing for your keywords?
(2) Have you updated your content that meets current target market and information?
(3) Are you tweaking your web site structure for search engine friendliness that meets current algorithm?
(4) Are you working on building quality links regularly?
(5) Are you optimizing your site with the current popular keywords?
(6) Are you analyzing you traffic to know from which location your visitors are coming from and optimize the site for those location based search engines?

These important factors and checklist will help you to measure the site strength and weakness of your site. Now you should have known that search engine optimization is not one time activity and search engine algorithm gets updated often and competitors fight for your top keywords position. Keep in mind, your website needs continues SEO in order to retain and improve your good SEO results.

Maintaining the SERPs (result/Postion) are equally important as your SEO process. Continuous SEO is within the process of SEO to generate continuous business queries to make. So keep up the good SEO, Always, do not think about stopping your activities.

Before starting with the topic let me give you a brief note about link bait and practices so that you would have an idea how it works for you

Linkbait is one of the task in link building that takes both quantity and quality inlinks, relevant and irrelevant to your website through various types of tricks and practices.

The tricks and practices are vast enough and it can’t be covered as a theory since all these tricks would differ from person to person ideas and their needs. Few may try running a SEO competition, quiz or awards that represent their business website or blog and few may try writing negative contents on a branded company or about a high profile person around the web so that many would come forward to have the content link in their website or blog in which they may think such collections that would again get them linked from different website or a blog. This works as a chain.

Now one of the most adopted link bait technique is by providing free tools with a code embedded link back to your site or blog and this has been more successful. In fact many SEO companies do linkbating as a service in different forms

To linkbait or Not to Linkbait?

Many people goes with a logic Linkbait by default is something bad, is it so?

Before writing this post I just surfed web to find what bloggers and industry leaders have experienced about link bait. Few were moderate and few feels it has both bad and good

I would say it is how we use, see and perform to the web. We have lot of debate on this topic, still some say it as a spam technique and some say it as a quality information or link distribution. Techniques that are open and user favorable with a link falls under ethical and they are good portion of link bait and techniques that are off as said attacking a brand for their website publicity, hidden stuff and spamming through various means falls under unethical that results bad linkbait. As I have already told it is up to us whether link bait is good or bad. Besides I would like to get your opinion about linkbaiting techniques that you have come across or used