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24Aug 2015

6 Mobile Application Analytics to Track the Usage of your Mobile App

Mobile App Analytics

In today’s world, developing the perfect mobile app is not enough. You need to have the right measures in place so that you can track the progress of your app post release, make necessary decisions about follow-ups and updates, and remain informed about how well your app is doing in the market. Here are six great analytics tools you can use to keep a handle on the usage of your mobile app –



A paid analytics platform that is packed with features and used by many big names in the business, Localytics gives you a neat workspace where you can look at usage broken down by location, device type, carrier and even app version. Extra features include funnels, A/B testing, value tracking and support for in-app and push messaging for maximum penetration. The service works with all major mobile platforms and support native, hybrid and web-based apps.

Yahoo Mobile Developer Suite

Formerly known as Flurry, this popular analytics platform is free and offers rudimentary analytics. You get detailed information on user acquisition, including data on demographics, audience persona, retention, session length and active users. While the service does not provide real-time analytics, the simple, clean and easy to use user interface has brought the service a large following over the years. The fact that it is a free tool adds further to its appeal.



Bringing you all the analytics data you need under one head, Liquid makes tracking your app usage a lot easier by offering multiple filtering and sorting options while also allowing you to keep a handle on user interactions and patterns of navigation. You can also use this service to send tailored push notifications and identify key areas in your target audience where you can convert more leads through promotions.

An excellent, feature-rich analytics tool for mobile apps which can be tailored to fit your particular needs. The intuitive interface gives you access to insight about important business areas like acquisition, revenue metrics and engagement. The in-built tunnel analysis feature lets you find new ways to improve the performance of your app. You can look at daily or weekly revisit rates to get a handle on user behavior patterns. There is also an intelligent cohort analyzer which predicts user investment into your app over time.


A powerful, new-age tool that gives you the option of classifying your user base intelligently into various pre-configured types according to their mobile activity. The system takes into account diverse factors like social habits, purchasing decisions and interest to create detailed profiles about users, enabling you to market your app in a more targeted fashion. Apart from this, there are the usual features like locations, age-wise break-up and funnels.
An advanced analytics tool, brings to you some very elaborate app analytics features. One of the most interesting features is screen recording, which lets you clearly see app interactions in the exact fashion like they occur. With detailed analytics, segmentation, crash reporting and push notification, this is a comprehensive analytics solution that can be of major help with tweaking and fine-tuning your app promotions and features.

With these utilities, it is possible for you to have an advantage when it comes to making your app better, more accessible and more attractive to your target market. Using these tools, you can constantly keep fine-tuning your strategies and plans and come up with new ideas to make the most of the immense potential that the huge mobile market has to offer. If you want to engage better with your target audience through your mobile app, use one of these tools and get measurable insights on your app’s performance.


14Aug 2015

Leverage the power of iBeacon in your iOS apps

iBeacon is a technology by Apple that helps Businesses engage more effectively with potential customers on real-world. Let us imagine a scenario: I am a passionate canvas painting artist and a businessman. I have a shop named “Picasa” in the local mall. I have a collection of great paintings from some of the best artists across the world. I look out constantly to have a better and more effective engagement with my prospects and customers and delight them. The following ways are what I would come up with: When a prospect enters the premises of the mall, I would like to engage with him ...
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17Jul 2015

Astonishingly Profitable Marketing Strategies for Your Mobile App

How to market your Mobile apps?

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31Mar 2015

Big Decision about Small Screens: Does your Business Need a Mobile App?

This blog helps you to determine if your business needs a mobile app or not.

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06Aug 2014

How to find UDID of an iOS device instantly?

App Developers require the UDID (Unique Device IDentifier) from their clients or team members in order to allow them to test the app in their devices. UDID is the Apple way of authorizing a device to install apps out of iTunes. This is required to development teams especially when multiple team members like to test the apps in their approved devices. In order to approve a device to run an app, we need UDID. Now, After iOS 7 Apple is not allowing  UDID to be accessed with all public APIs. The quickest way to locate your UDID is by opening the website in your Safari iOS browser. With ...
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23Jun 2014

What experts say about Responsive Web Design and why?

Why sites need to be responsive? Some industry pioneers talk about this.

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03Jun 2014

A superfast intro to iOS8 Developer SDK and How to start?

What is new in iOS 8 for Developers? 4000 new APIs and new ways to code for whole new set of smart apps.

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11Jun 2013

iOS 7 APIs and Frameworks for App developers – Quick review

iOS 7 : What is it to developers? –  iOS 7 APIs and Frameworks for App developers – Quick review Today on 10th June 2013, Apple made iOS 7 beta and Xcode 5 Developer Preview publically available for developers. The front UI changes doesn’t look like it has great transitions for daily users – many of these changes have been enjoyed by Android users already. But, there is a big leap forward in notification area, multitasking and messages etc.. However, app developers have a lot! New and enhanced set of APIs that will make you rejoice. Here is a quick walk through of what ...
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03Apr 2013

Responsive Web Design frameworks that we like and use – responsive web design framework review

Responsive web design becomes unavoidable, due to the rapid growth of tablets, smart phones and smart televisions with different screens; it’s no wonder responsive designing has gained the attention of web site owners. One website that could display well on every screen is an inevitable option, since it eliminates the tiresome job of creating web pages for each device independently. Responsive designing also facilitates user experience by way of ruling out links that should be selected based on user device and its display conditions. Having said that, we never fall behind the curve and our developers utilize a range of Responsive ...
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29Jan 2013

Getting started with PhoneGap development – What a developer needs?

Driven by smart phones, mobile and web based app development has gained momentum, though, for a novice, it is getting trickier day after day. With diverse gadgets accessing the web, developers across the world face challenges pertaining to multiple use cases like varied screen sizes, pixels, screen mode (landscape or portrait), user convenience, etc. Today, all of these need thorough consideration during an app development process since it is practically impossible to write codes on and on for every new device hitting the market. Here comes PhoneGap, an open source mobile development frame work to ease the process. PhoneGap takes advantage ...
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