Category: Search Engine Optimization

4 SEO Habits That You Should Unlearn

4 SEO Habits That You Should Unlearn You must have heard the phrase that says ‘Change is Constant.’ Well, at least that’s what Google promotes and popularizes with its record of around 500 to 600 algorithmic changes per year. With such massive transformations on cards, it becomes highly imperative to keep up with them. Simultaneously, you can’t ignore the significance of search engine optimization. According to stats, almost 93% of the online experiences originate from search engines. That’s …

‘AMP’lify your mobile website with Accelerated Mobile Pages – AMP

It hasn’t been unknown that Google is leaning heavily towards providing a better mobile experience for quite some time now. Case in point – In April 2015′ algorithm update that considers mobile friendliness as one of the ranking signals. Another update rolled out in October 2015 saw Google come up with Accelerated Mobile Pages or AMP. This open source project has the support of Google, WordPress, Twitter, and LinkedIn, among 30 other publishers and developers. What is it …

Importance of META Description in SEO

When you are trying to fine-tune the on-page SEO measures for your website, there are a number of things that you need to address. All these different on-page SEO elements combine to decide the fate of your website in the long term when it comes to search engine crawl-ability, and every detail needs to be meticulously checked and accounted for. Meta Description tags are sometimes neglected by site owners, but these tags are especially important if you want …

5 key SEO considerations for 2015 and beyond

With top search engines constantly changing and evolving their indexing and ranking techniques and algorithms to achieve better, more relevant results, search engine optimization strategy with every SEO needs to evolve and change in tandem. This year was full of interesting and unique developments in SEO. These developments were brought about largely with the implementation of new search engine ranking algorithms. This, in turn, sparked a concerted effort for change and evolution among the ranks of search engine …

The beauty of search queries that Google loves

One of the key SEO strategies is the use of targeted keywords put in search engine by users. While keywords, at our SEO division, we not only look at keywords meaning to define the search queries combination but also look at it more holistically to include relevant terms to these keywords. What are the key constituents of search queries? For SEO purposes, all our keywords cover N number of Search Queries. So we must be very clear in …

Matt Cutts explains Percolator, Dremel and Pregel

This is an unusual question even to Matt Cutts and not much related to SEO. But still interesting to learn what’s happening behind the search giant. In this Video Matt discusses some (internal) propriety tools that are in Google’s research labs and infrastructure that help to run them. The question is actually not going to impact on your SEO skills, But will give you a vague idea of database  indexing related.   1. Percolator – Incremental indexing tool …