Resources on Web, Mobile, SEO, Outsourcing and more.

Presume you have worked on site SEO and now you have got Good/desired SEO results with your website – you are on the top of your business competitors with your targeted business keywords.

Thinking of what’s next? Do you want to leave the site with the results that you have attained and be forget SEO since you have got your results? Nope. You shouldn’t.

If your targeted keywords generates enough revenue then think of how much competitive your keywords should be and how many of your competitors will be using those keywords and working for good number of quality links for their site

Search engine algorithm gives better value for frequently updated site with keywords around the content and for site that continuously gets quality backlinks.

Watch closely you’re competitor and find out what they do to compete your site. Here are the factors that needs to be frequently monitored

(1) Content update - It is always recommended to fine-tune and update your content at least once in a month or two with keywords around meeting keyword density and keyword prominence.
(2) Brushing up your Keywords  - As always monitor your top ranking keywords and fine-tune it according to the number of total search results and compare with your competitors activity on those keywords of your target. Check out the areas in your content to know where you can focus your top keywords and build quality backlinks for those keywords as anchor text. Be sure to meet keyword density and do not stuff keywords.
(3) External site link juice - Check whether all the links build exits with time period, since some may be removed or moved out to some inner folder level and the algorithm might not identity those backlinks. So build equal and relevant links as an alternative to those links that had been masked and improve or retain the position with good number of quality links.
(4) Monitory traffic - Analyzing your traffic is one of the essential factor were you need to know how site performs with search engine organic clicks and directories or sites referrals. If you notice any drops in traffic, identify those area and work on them to set your goal.

And also here are the checklists that can help you to maintain SEO results and withstand the competition

(1) Check how your competitors rank in Google, Yahoo and Bing for your keywords?
(2) Have you updated your content that meets current target market and information?
(3) Are you tweaking your web site structure for search engine friendliness that meets current algorithm?
(4) Are you working on building quality links regularly?
(5) Are you optimizing your site with the current popular keywords?
(6) Are you analyzing you traffic to know from which location your visitors are coming from and optimize the site for those location based search engines?

These important factors and checklist will help you to measure the site strength and weakness of your site. Now you should have known that search engine optimization is not one time activity and search engine algorithm gets updated often and competitors fight for your top keywords position. Keep in mind, your website needs continues SEO in order to retain and improve your good SEO results.

Maintaining the SERPs (result/Postion) are equally important as your SEO process. Continuous SEO is within the process of SEO to generate continuous business queries to make. So keep up the good SEO, Always, do not think about stopping your activities.

Day-to-Day we see lot of SEO tools in web and many people would have missed useful SEO tools that are not marketed well. Here are four SEO tools that you would have missed and you would be interested to use.

Keyword frequency analysis (single words, two and three words)

The tool helps to pick top 10 keywords in-group of single, double and three word keyword phrases from title, Meta description, Meta keyword and ALT-attributes. This tool can be used to find competitors on-page optimization work related to keyword phrases tags.

http://oyoy.eu/page/keywords/

Search engine SPAM detector

The tool analysis and finds whether a webpage has followed keyword stuffing, doorway farms, hidden text through JavaScript or by CSS. This tool can be used to find web page aspects that search engines could consider as spam.

http://tool.motoricerca.info/spam-detector/

Backlinks Checker Tool – Backlinks Watch

The tool helps for the best to find everything related to inbound links and covers anchor text, backlinks quality plus limitations with nofollow tag and inbound links Page rank.

http://www.backlinkwatch.com/

Keyword mapping tool

The Keyword Map tool shows the relation between search terms / keywords in graphic with good interface for easier understanding on choosing the right combination of keywords.

http://www.kwmap.com/

Google as a search giant knows how to help site owners and webmasters on search index. Time to Time Google team has been updating Google Webmaster Tools list and now its has come to a good form. All over, these tools provide reports on your site visibility, diagnose problems, and as well helps to share information about your site to Google.

To start, here is the list

1. Google Webmaster Tools are free and easy to set up through site owner verification process by adding a Google code Meta tag to the page or by creating and uploading a file with Google code. Once you are verified you can access the tools dashboard.
2. Sitemap tool allows you to submit XML Sitemap with details on pages to index and priority to crawl pages. If you don’t have a site map create one and submit to site configuration sitemap section.
3. Crawler access tool helps to generate and test robots.txt to specify how search engines should crawl and index site content.
4. When you Google for information you can see Sitelinks. Sitelinks displays inner links generated by Google algorithm depends on how related and useful for users queries. You have no control to add but you can block / remove the link from displaying the site links if you don’t want to list.
5. Change of address is a special tool to tell Google about your new domain and helps to move your old site users to you new domain easily. This process has 4 simple steps to follow like content link verification, 301 redirect from old to new domain, adding and verifying new site to Google webmaster tool and submitting the change of address
6. Geographic target tool helps to target users in specific location. You can select the country based on the users you target and it would help for .com, .org and other top-level domains. Country specific domains like .in, co.uk and so are already associated with Country based listing.
7. Preferred domain allows you to select the domain format you like to display. You have options to select http://www.yourdomain.com and http://yourdomain.com. If you have selected http://www.yourdomain.com and the site inner page links with http://yourdomain.com then search results display URL’s takes as http://www.yourdomain.com
8. Crawl rate can be changed depending on the site root level depth and default crawl rate is recommended to avoid increase server’s bandwidth. This Crawl rate has no connection with how often Googlebot crawls your site.
9. Top search queries tool has information on your site search keywords impressions and clickthrogh ratio along with keywords position.
10. Links to your site tool provides information on inbound links with anchor text for your site pages.
11. Keywords and internal links tool shows the common keywords Googlebot sees when it crawl’s the site and internal links shows the total number of pages linked by other pages in your site.
12. Crawl errors is another special tool that lists issues Google encountered when crawling your site. The list includes HTTP, error in sitemaps, not followed pages, not found pages, pages restricted by robots.txt, timed out / unreachable pages for Web, Mobile CHTML and Mobile WML / XHTML?
13. Crawl stats tool shows statistics on Googlebot activity on pages crawled per day, kilobytes downloaded per day, time spent downloading a page and PageRank distribution.
14. HTML suggestions are provided when Googlebot crawls your site and find issues with your site content. Working on these issues will help your site in better listing and users experience. Here you can find details on Meta description, Title tag and Non-indexable content in your site.

Now ask a question yourself why don’t I use Google Webmaster tools, if I have as many tools and information from Google for free. Sign in to Google Webmaster Tools with your Google account today!

Before starting with the topic let me give you a brief note about link bait and practices so that you would have an idea how it works for you

Linkbait is one of the task in link building that takes both quantity and quality inlinks, relevant and irrelevant to your website through various types of tricks and practices.

The tricks and practices are vast enough and it can’t be covered as a theory since all these tricks would differ from person to person ideas and their needs. Few may try running a SEO competition, quiz or awards that represent their business website or blog and few may try writing negative contents on a branded company or about a high profile person around the web so that many would come forward to have the content link in their website or blog in which they may think such collections that would again get them linked from different website or a blog. This works as a chain.

Now one of the most adopted link bait technique is by providing free tools with a code embedded link back to your site or blog and this has been more successful. In fact many SEO companies do linkbating as a service in different forms

To linkbait or Not to Linkbait?

Many people goes with a logic Linkbait by default is something bad, is it so?

Before writing this post I just surfed web to find what bloggers and industry leaders have experienced about link bait. Few were moderate and few feels it has both bad and good

I would say it is how we use, see and perform to the web. We have lot of debate on this topic, still some say it as a spam technique and some say it as a quality information or link distribution. Techniques that are open and user favorable with a link falls under ethical and they are good portion of link bait and techniques that are off as said attacking a brand for their website publicity, hidden stuff and spamming through various means falls under unethical that results bad linkbait. As I have already told it is up to us whether link bait is good or bad. Besides I would like to get your opinion about linkbaiting techniques that you have come across or used

Looking for tools around?  Do you know that Google offers various handy tools that would help you to maximize your site visibility and drive more leads to your site?

Here some top Google tools to increase your sales conversion and ROI

1. Google Search suggest

When you type your business services or products words, Google suggest estimate what you type forth and the words listed are most searched terms. By this you can find the users search terms and compare with your site theme and go on with on page optimization. As well it do help for off page optimization by getting down the suggestion of most searched directory keywords.

2. Google alerts

Make use of Alerts to keep track on you competitor activities or industry or getting latest stories on specified key phrases through an email

3. Google Trends

Compare two or more terms to find out the search volume on a daily bases that are typed into Google’s search-box. The search popularity will be shown in charts and it is easy to find the difference on term search volume

4. Google Adwords keywords

The tool helps to get new keyword ideas and as well you can type your website URL so that Google lists out the search keywords related to your business services or products

5. Google Analytics

This is a web analytics solution offered by Google for free. It give you an insight on you site traffic and goal conversions. There are several options to track down your daily site visits / page views, keywords search visits, Geo, top contents visited, Goal tracking and many more

6. Google Web master tools

This tool helps you to find how Google see your WebPages. You can configure your sitemap about the page to be indexed and all about robots.txt. As well you can track total number of internal and external links, query traffic and diagnose problems if any

7. Search-based Keyword Tool

Using this tool you can get keyword ideas based on specific pages of your site and the keywords listed are from Google search queries

8. Google Insights for Search

This tool helps to compare search volume across categories, geographic distribution and Properties

9. Google Traffic Estimator Tools

Get quick traffic estimates for search keywords related to target location and bid amount without logging into adwords account

10. Google Website Optimizer Tool

This tool helps you to improve your existing web pages and traffic by testing your site content and design in relation with users performance.

These free tools are more of a pack from Google and hope you should have got an idea of these tools and how the tools can be used for your business growth exercise

Not exactly, if you optimize your site for Google SEO factors you will generally do well for SERPs in all the major search engines. In addition you need to do some tweaks in turn for the difference in the algorithm. I have done some research to the sites that lists in Google and Bing for high traffic Global and local keywords and I see some additional importance to the on page and off page factors related to the Google and Bing algorithm. Hope these helps for Bing SEO too

(1) Title tag – Equal importance for Both Google and Bing
(2) Keyword prominence – Equal importance for Both Google and Bing
(3) Keyword density – Bing looks for lesser keyword density compared to Google
(4) Link density – Google gives more priority than Bing
(5) H tag – Bing gives more priority than Google
(6) Clean code – Equal importance for Both Google and Bing
(7) Meta tags – Equal importance for Both Google and Bing
(8) Anchor texts – Bing gives more priority than Google
(9) Super relevant content for optimized keywords – Equal importance for Both Google and Bing
(10) Domain age – Bing gives more priority than Google
(11) Site popularity – Google gives more priority than Bing
(12) Social sites in links – Google gives more priority than Bing

BTW, if you are new to Bing and not listed in Bing search results you may submit your site to http://www.bing.com/docs/submit.aspx

In addition, to list better in Bing you need to implement some additional tasks along with above on page and off page factors.

Configure your site to Bing Webmaster tool http://www.bing.com/webmaster by adding your sitemap.xml file and with an XML file verification code for your site ownership .

And you may also validate your Robots.txt file using the Robots.txt validator tool in the Bing Webmaster section and robots.txt would look like

User-agent: *
Disallow: /images/
Disallow: /includes/
Disallow: /media/

Sitemap: http://www.xyz.com/sitemap.xml

These would help Bing bot to crawl your site pages and lists in search results efficiently

Hope the post helps and more research has to done as the Bing algorithm changes. I will be positing than and then, so keep watching

At present you have a website that has been designed and development meeting your business needs and you admire the look and feel of your website, easy user interface and functionality for your customer, and thinking how you and your business will be known to your customers?

Then you need to think of populating your website to your online customers and getting traffic to your website. Well to reach your customers you need to get help from an efficient SEO consultant. Why?

Search Engine Optimization is a do process and can’t be said done

SEO is a continuous process. Webmaster, small business owners, designers and developers learn online resources and go with the process. But do they know which resources are niche to the specific business website. Many may be theoretical than practical. SEO is a practice, which can be attained only by real time knowledge. SEO practices do change according to industries and targeted customers and as told SEO needs to be worked in long term. On other side many do not have time to carry out the process and update their knowledge on current search engine industry. There comes an SEO consultant role who can tell you “What to do and what not” and “Where to spend time and where not”.

Website Designers and Developers are not SEO Consultant

Website designers and developers are professionals who tend to have knowledge about SEO and say they offer SEO services by adding H tag, Breadcrumb, sitemap and few come up with website SEF navigation but they are not complete SEO. Why?

It takes years of experience in design to become a professional designer and the same for developer for efficient website development. They focus on one area related to the profession to find do and don’t and to find what client prefers and their customer and do you think they have time for below SEO essentials?

SEO consultant measures and balance on-page and off-page optimization

An SEO consultant reviews your website, provides advice to the success of your online business and performs the following SEO factors below

• Site competitor analysis
• Keyword analysis and research
• Right keywords identification according to targeted audience both locals and global
• Improvement in the HTML structure of each web page
• Improving home page and inner pages user friendliness for conversion
• Keyword density measurement
• Keyword effectiveness index
• Right Meta tag optimization
• Content optimization
• Website internal links structure
• External link juice creation through local and regional directories, news, press release, feeds and video submissions
• Analysis and improvement on the existing traffic
• Added: Social sites conversions and blogging benefits
• Search engine marketing report
• SEO Return on Investment

And many more SEO factors related to specific industry.

Do you think a designer, developer or a Webmaster without in-depth knowledge and experiance can provide these above factors in a professional manner? I would say big No; they are professionals in their own field but not in SEO. All these needs continues practice in the SEO field that can be achieved only through understanding business, handing various industry related projects and by all possible SEO examines

Now you would have known the real need of an SEO consultant to make your online business success. Start looking for one, the best!

Related links:

• Search Engine Optimization Service
• Search Engine Promotion plans and packages
• SEO for Ektron, CubeCart, Drupal, Joomla, Magento eCommerce, Modx, osCommerce, WordPress, Typo3

We all know Dmoz is the largest human edited directory in the web and the link juice from DMOZ produces good Google ranking. A large group of editors manages Dmoz and getting your site registered by the Open Directory (http://www.dmoz.org) is vitally important as far as search engine positioning is concerned.

In earlier 2005 I used to add sites in Dmoz and it gets listed within few weeks but not from 2006. In mid 2006 their Service was Unavailable, as most of the regular dmoz submitters should know. It was told that the editor server that had the problem and, was recovered only by the end of 2006.

From 2007 there had been huge delays and flaws in approving links. Many tried to have their sites listed following Dmoz guidelines. But they fail. These episodes made many webmasters to research Dmoz performance and many discussions, blog posts and forums has been raised claming Dmoz dead?

Here are few examines

(1) Most of the links are broken and do editors check old sites included in their categories and they maintain?
(2) Many site are listed with promotional words and this is against DMOZ guidelines. Any corruption?

Besides I have read a thread that states few dmoz editor’s sends mail for paid inclusion and charge $. Checkout the mail posted in the thread. Mail content is really funny, may be true or fake :)

Suppose if you get any such mails do not hesitate to post your query in Open Directory Public Abuse Report System. Lets make Dmoz as genuine as it was before and active

1. SEO is not a onetime process – Like your conventional marketing (Eg. Paper ad), you cannot stop SEO by paying onetime, see results are stop. Remember you have your online competitors working with another SEO team like what you do.
 2. You need to allow your SEO person to optimize content – The content and the keyword should be maintained proportionately. Your SEO team should know how to manage that. Help them to do what they are supposed to do with the content.  
3. SEO is online marketing, not a replacement of offline marketing. If you are already doing offline marketing (Eg. Paper advertisements), you need not stop it. You may still need to continue, till you get enough visitors and business through SEO. 
4. Consider recommendations from your SEO team – Listen to what your SEO team asks for, trust them They may suggest content changes, keyword changes, design changes, layout changes etc – they are certainly doing good to your business.  
5. Discuss and finalize the right keywords with your SEO consultant – You might be getting great traffic from wrong audience with wrong keywords. So decide the right keywords first. Your SEO team will guide you to choose them and let you know about the keywords and its popularity. 
6. Show interest towards and trust on SEO – Watch your site visitor analysis, spend time in understanding that along with your SEO team. Enjoy the improvements which will keep you move forward and help you to see great results. You must see the SEO reports regularly, if not at least once in a month. 
7. Keep adding content – Find the right content, one way is sharing your experience to your site visitors and feed them with free resources. Think about it, every business has something to make their customers learning. 
8. More the link building more the ROI – You need link from other sites, if possible with sites which has better ranking than you. One way to bring links to your site is discusses in the last point. 
9. No hurry! SEO is a long term process – Do not chase your SEO team immediately after you pay them – You need to be patient enough to see great things happening.  
10. Do not change the site without discussing with your SEO team – This is a big mistake which will spoil what was done so far, and will bring great loss.

In general many neglect SEO for images and some avoid due to ignorance. Using images for SEO is as important as adding Page titles and SEF URLs for SEO. Also it helps a lot in Google General Image search, as well as product image search.

To start, first step is to make certain that you use the ALT attribute in your web site Logo and further add descriptive captions in text as alt attribute around your images, photos and products as a standard practice. And second step is to avoid giving meaningless names to the images and be sure to name the image, relevant to site page title or keywords and add to your website HTML code. This helps search engine spiders to understand better the overall theme of the page and display search results accordingly.

For people who have no idea about writing Alt attribute and naming image, it will look like

<img src=”http://www.macronimous.com/images/seo-e-book.JPG” alt=“SEO E-book” width=”109″ height=”114″/>

How images help your site SEO by using photo / image sharing sites?

Here are few ideas using Flickr.com, Picasa, Photobucket and many others:

· Upload images including your business brand logo, products and site theme pictures

· Write suitable unique titles and keyword rich texts for each images and if it is a product image, mention product name and if possible with a brief text

· Add Tags to each image with your most significant keywords

· Compose good descriptions and add a link to your site with keyword rich anchor text

· Make sure the images are public

· Add the photo pages to social sites like Digg, Delicious and StumbleUpon

Word of advice – do not stuff keywords to the images and also do not add irrelevant keywords to the images and as a result don’t get into a chance of being banned, So be careful and work smart