Category: Welcome

3 best ways to measure ROI in SEO in 2017

Having been immersed in an ROI (Return On Investment)-based decision making, it is quite a challenge for SEO new entrants to hear that ROI is almost a least mentioned word by SEO professionals. Sometimes, business managers don’t even give a second thought to venture into this SEO sector when they figure out there is a vagueness that comes along with the mention of ROI. However, the reality is, there have to be some returns and for sure – …

4 NoSQL Databases for modern Web app developers ( updated 2016 )

The new-age digital economy revolves around three key disruptive forces – Web, mobile, and Internet of Things (IoT). A new set of tools and technology is now needed to manage the overwhelming volume of data from these sources and glean actionable insights. When real-time data management and processing becomes a cause of concern with its demands on data processing speed, scalability, and availability, it is time to look beyond older RDBMS. This is precisely where NoSQL shows its …

6 Mobile Application Analytics to Track the Usage of your Mobile App

In today’s world, developing the perfect mobile app is not enough. You need to have the right measures in place so that you can track the progress of your app post-release, make necessary decisions about follow-ups and updates, and remain informed about how well your app is doing in the market. Here are six great analytics tools you can use to keep a handle on the usage of your mobile app – Localytics A paid analytics platform that …

Leverage the power of iBeacon in your iOS apps

iBeacon is a technology by Apple that helps Businesses engage more effectively with potential customers on real-world. Let us imagine a scenario: I am a passionate canvas painting artist and a businessman. I have a shop named “Picasa” in the local mall. I have a collection of great paintings from some of the best artists across the world. I look out constantly to have a better and more effective engagement with my prospects and customers and delight them. …

5 key SEO considerations for 2015 and beyond

With top search engines constantly changing and evolving their indexing and ranking techniques and algorithms to achieve better, more relevant results, search engine optimization strategy with every SEO needs to evolve and change in tandem. This year was full of interesting and unique developments in SEO. These developments were brought about largely with the implementation of new search engine ranking algorithms. This, in turn, sparked a concerted effort for change and evolution among the ranks of search engine …

The beauty of search queries that Google loves

One of the key SEO strategies is the use of targeted keywords put in search engine by users. While keywords, at our SEO division, we not only look at keywords meaning to define the search queries combination but also look at it more holistically to include relevant terms to these keywords. What are the key constituents of search queries? For SEO purposes, all our keywords cover N number of Search Queries. So we must be very clear in …