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Do you really need an SEO consultant?
May 26th, 2009
Posted in Internet Marketing, Search Engine Optimization | 7 Comments »
At present you have a website that has been designed and development meeting your business needs and you admire the look and feel of your website, easy user interface and functionality for your customer, and thinking how you and your business will be known to your customers?
Then you need to think of populating your website to your online customers and getting traffic to your website. Well to reach your customers you need to get help from an efficient SEO consultant. Why?
Search Engine Optimization is a do process and can’t be said done
SEO is a continuous process. Webmaster, small business owners, designers and developers learn online resources and go with the process. But do they know which resources are niche to the specific business website. Many may be theoretical than practical. SEO is a practice, which can be attained only by real time knowledge. SEO practices do change according to industries and targeted customers and as told SEO needs to be worked in long term. On other side many do not have time to carry out the process and update their knowledge on current search engine industry. There comes an SEO consultant role who can tell you “What to do and what not” and “Where to spend time and where not”.
Website Designers and Developers are not SEO Consultant
Website designers and developers are professionals who tend to have knowledge about SEO and say they offer SEO services by adding H tag, Breadcrumb, sitemap and few come up with website SEF navigation but they are not complete SEO. Why?
It takes years of experience in design to become a professional designer and the same for developer for efficient website development. They focus on one area related to the profession to find do and don’t and to find what client prefers and their customer and do you think they have time for below SEO essentials?
SEO consultant measures and balance on-page and off-page optimization
An SEO consultant reviews your website, provides advice to the success of your online business and performs the following SEO factors below
- Site competitor analysis
- Keyword analysis and research
- Right keywords identification according to targeted audience both locals and global
- Improvement in the HTML structure of each web page
- Improving home page and inner pages user friendliness for conversion
- Keyword density measurement
- Keyword effectiveness index
- Right Meta tag optimization
- Content optimization
- Website internal links structure
- External link juice creation through local and regional directories, news, press release, feeds and video submissions
- Analysis and improvement on the existing traffic
- Added: Social sites conversions and blogging benefits
- Search engine marketing report
- SEO Return on Investment
And many more SEO factors related to specific industry.
Do you think a designer, developer or a Webmaster without in-depth knowledge and experiance can provide these above factors in a professional manner? I would say big No; they are professionals in their own field but not in SEO. All these needs continues practice in the SEO field that can be achieved only through understanding business, handing various industry related projects and by all possible SEO examines
Now you would have known the real need of an SEO consultant to make your online business success. Start looking for one, the best! 
Related links:
- Search Engine Optimization Service
- Search Engine Promotion plans and packages
- SEO for Ektron, CubeCart, Drupal, Joomla, Magento eCommerce, Modx, osCommerce, WordPress, Typo3
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June 2nd, 2009 at 3:34 pm
There is no denying that marketing your business online is a necessity in todays market. In todays competitive market even the small businesses are also looking for SEO expert to get more potential customer on their website and get more business.
June 8th, 2009 at 11:11 am
Being a web designer I too accept that SEO consultant is needed for the website optimization. Since SEO is not a simple process or a single which can be done by just learning. It needs research and experience to a large extent.
June 21st, 2009 at 1:39 am
SEO in many ways is not so complicated as it looks. But If you’re for example web designer or web programmer you can not be high qualified to do professional work in so many different areas.
June 22nd, 2009 at 4:38 pm
Oglasi, SEO complication depends on the site mass and reach. If you are going to think of optimizing a product site with 10,000 pages and multi national company with minimum 10 domains focusing on search engine Geo target then you have to say “SEO is complicated and not easy as it looks”
And even small sites needs more research and expertise to fit into competition
And more over in the post its clearly mentioned ” Designers are professionals in their own field but not in SEO”
Keep visiting the blog
August 4th, 2009 at 4:03 am
DEFINITELY YES!
Guys – just face it: if you are reading this article most likely you are quite experienced in internet technologies and maybe even in SEO practices. but think about those who have no clue what SEO is, how it works and so on… they literally don’t give a **** BUT at the same time them know- their site must be in Google’s top results to get more visitors…how to do that? No idea!…and here’s when SE specialist comes. Really – SEO specialist knows (or at least he/she is supposed to know) how all this stuff works and what must be done if order of getting top results… learning SEO methods is not enough – all of SE experts have their own tricks and secrets based on their EXPERIENCE. good SE guy (or lovely SE lady=) is able to deliver client’s site right to the top…
using SE expert is as important as using dentist…after all you ARE able to pull your tooth out yourself =)
Greetings from Toronto,
Mike
August 19th, 2009 at 6:49 pm
You have related tutorial links in SEO factors and that may help how SEO works and their benefits to a person who has no clue about SEO.
November 21st, 2009 at 3:16 pm
Since SEO is not a simple process or a single which can be done by just learning. It needs research and experience to a large extent. Thank you.