How important is effective web content for SEO?

You have a well designed website with perfect usage of flash banners and graphic designs, with proper site navigation and easy accessibility. Still do you feel that you are not getting the desired visitors and sales to your site? I suggest you probably need to work on the content in the site. I believe it is essential to have effective web content in a website, to attract the search engines.

So how can one write effective content for their websites? Read it as “effective writing” and not “lengthy writing”. Out of my experience as an SEO consultant and professional content writer, the more crisp and easy to understand the content is, the greater are the chances for it to become a hit among the readers. Also I am of the opinion that regularly updating your website with data that is useful for the visitors would divert more traffic to your site. When do you think one needs to consider re-writing their website content? I have come across the following observations that I have mentioned below:

  • Traffic inflow is good, but the conversion is not as expected, because the visitors are probably not getting what they expected out of the contents.
  • When the content is very less and the site is filled with only graphics and Flash designs
  • The content in the website is not explaining more about your business and gives irrelevant information to your visitors.

I have found the following tips highly helpful in maintaining effective SEO web copy for websites:

  • Know your audience: Understand who are your audience and write keeping them in mind. Also write stuff that they can relate themselves to and what is realistic.
  • Give a clear picture of your business: The content in your website should give exact details of your business. This helps in your audience getting a better idea of your business, thereby encouraging an inflow of website-relevant traffic.
  • Make the content heading more appealing: Now that you know your audience well, next try writing stuff that will appeal to them. For example, if your visitors are going to be more careful and budget-conscious family ladies, then you could write articles like “Top 8 ways to organize your household budget effectively”(Gosh! Am sure I myself would be interested to read it as well, and am not even married!) The heading has a striking impact to attract readers and wins a main part of the battle of bringing in traffic.
  • Give them some useful information: Well you have clearly understood who your visitors are going to be and you have catchy headings as well. But what if the content inside is of no use to the audience. Write stuff that contains utilitarian information to your clients.
  • Choose apt keywords: You have got to think from a normal layman’s point of view, who is searching for products. Choose probable keywords that your audience would search in the search engines.
  • Use Keyword phrases: Bank on phrases and not single words as keywords, because the probability of searchers using phrases of words is more.
  • Keyword phrases in Meta tags, links and headings: Now that you have frozen on the keyword phrases, use them in Meta tags, link them with text links, so that the pages get related to one another. This increases the probability of search engines spotting them out. Also use these phrases in headings as well
  • Check and re-check! And more importantly, check and recheck whatever you have written, to overrule any spelling or grammatical errors.

According to me, these are certain ideal steps that you can follow from the SEO point of view, to optimize your site. I am sure, if written smartly and relevantly, web contents would help give a boost to your website, thereby increasing relevant traffic and sales conversion.

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