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Maintaining good SEO results you obtained
February 27th, 2010
Posted in Internet Marketing, Link Building, Search Engine Optimization, Web business, Web content | 5 Comments »
Presume you have worked on site SEO and now you have got Good/desired SEO results with your website – you are on the top of your business competitors with your targeted business keywords.
Thinking of what’s next? Do you want to leave the site with the results that you have attained and be forget SEO since you have got your results? Nope. You shouldn’t.
If your targeted keywords generates enough revenue then think of how much competitive your keywords should be and how many of your competitors will be using those keywords and working for good number of quality links for their site
Search engine algorithm gives better value for frequently updated site with keywords around the content and for site that continuously gets quality backlinks.
Watch closely you’re competitor and find out what they do to compete your site. Here are the factors that needs to be frequently monitored
(1) Content update - It is always recommended to fine-tune and update your content at least once in a month or two with keywords around meeting keyword density and keyword prominence.
(2) Brushing up your Keywords - As always monitor your top ranking keywords and fine-tune it according to the number of total search results and compare with your competitors activity on those keywords of your target. Check out the areas in your content to know where you can focus your top keywords and build quality backlinks for those keywords as anchor text. Be sure to meet keyword density and do not stuff keywords.
(3) External site link juice - Check whether all the links build exits with time period, since some may be removed or moved out to some inner folder level and the algorithm might not identity those backlinks. So build equal and relevant links as an alternative to those links that had been masked and improve or retain the position with good number of quality links.
(4) Monitory traffic - Analyzing your traffic is one of the essential factor were you need to know how site performs with search engine organic clicks and directories or sites referrals. If you notice any drops in traffic, identify those area and work on them to set your goal.
And also here are the checklists that can help you to maintain SEO results and withstand the competition
(1) Check how your competitors rank in Google, Yahoo and Bing for your keywords?
(2) Have you updated your content that meets current target market and information?
(3) Are you tweaking your web site structure for search engine friendliness that meets current algorithm?
(4) Are you working on building quality links regularly?
(5) Are you optimizing your site with the current popular keywords?
(6) Are you analyzing you traffic to know from which location your visitors are coming from and optimize the site for those location based search engines?
These important factors and checklist will help you to measure the site strength and weakness of your site. Now you should have known that search engine optimization is not one time activity and search engine algorithm gets updated often and competitors fight for your top keywords position. Keep in mind, your website needs continues SEO in order to retain and improve your good SEO results.
Maintaining the SERPs (result/Postion) are equally important as your SEO process. Continuous SEO is within the process of SEO to generate continuous business queries to make. So keep up the good SEO, Always, do not think about stopping your activities.
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Posts
March 8th, 2010 at 10:06 pm
Unlike Google, Yahoo pays a lot more attention to the internal structure of your website.
External links still count, but that is not the main emphasis.
You can have a site ranking well in Yahoo with just a few back links.
But if your internal linking structure is disorganized
, you are going to find it hard to rank well in Yahoo
March 26th, 2010 at 2:18 am
The article is useful, should be ok with Google, on the other hand Bing is much slower, takes too much to index, update the results.
May 25th, 2010 at 5:22 pm
great post, its really useful to optimize the content and targeted keywords from time to time to obtain and maintain good SEO results… one more important part is link building i.e, internal links and external links from the reputed sites and posts and avoid linking to spam or bad website…. thanks for sharing…
Steve
July 16th, 2010 at 1:26 pm
Your post is very informative. it is really very useful for us thanks a lot for sharing this article with us
October 1st, 2010 at 4:07 am
Hi, I found your website @ google and i have read some of your other posts. I love what u wright! I just added you to my Google News Reader
. Keep up the good work . Look forward to reading more from you in the future.