We all know SEO can do wonders for a business and even a non brick and mortar firm can rake in huge money. And even for business owners who tops in conventional business strategies, SEO can definitely help improve their business. For many small scale businesses, SEO has become the life saver. And with the introduction of features like Google places business owners who were invincible before SEO giants sprung up and made huge profits in their business. Mostly for small scale business, SEO firms promote the websites and whether the SEO campaign is a success or a failure, and it is necessary for the business owner to know whether the SEO campaign succeeded or not. There are certain features that the business owners need to know from the SEO companies who mange their business website.
1. Google Analytics:
This is one of the most fabulous tools provided by Google. Even a site’s hosting company to provide details such as these, it will charge thousands of dollars and the most interesting part of it is its absolutely free. Just a piece of code creates magic. Google analytics provides complete details such as the visitors, pages visits, Demographic details, and time spent on website, most visited pages on the site etc. By default, Google Analytics provides the above details for the past 30 days from the current date but the beauty of is the comparison of the above details between two different periods of time because Google analytics completely stores the all the above data from the date the code was added to the website. E-commerce websites product performance data and sales revenue details can also be detected using Google analytics.
2. Conversion Rate:
Search engine optimizers often boast their performance by quoting the number of keywords they have achieved top rankings, the amount of traffic they have brought to the website and so on. On the contrary, business owners will never even bother to listen all of the above SEO success stuffs unless some business is generated out of their website.
In Google analytics, goals can be set either on Contact page where websites normally have the contact form; phone number and contact email address are displayed. Even goals can be set on a “Thanks” page that appears after a user completes the contact form in websites. This way the conversion ratio can be determined and the business owners can measure the success of SEO and can make suitable adjustments with regard to landing page optimization.
Search engine ranking position (SERP) is the most important factor in organic SEO success. Only for the improvement in these keywords, SEO is actually done. Even while optimizing a business website for the search engines (It maybe any business), its better to get certain important business core keywords from the business owners itself and based on the keyword count, suitable modifications can be done later. The synchronization between the business website and keywords is highly important and Google also weighs this factor inn the name of keywo1rd relevancy. And regular progress of the business keywords (provided initially by the business owners) should be updated to them (Monthly/ weekly). This way the business owners can directly measure the site performance.
4. Target Audience and Market:
The target audience and target market vary from Business to business. So it’s highly important to provide certain details such as the demography of the traffic. If the traffic is high but the enquiries are not convertible, then the business owners can change their business content / pricing for that particular target market to increase the revenues.
The above said factors are the basic factors that’s every site owner need to know otherwise whatever stats the SEO firms show them its just Greek and Latin for them.