To start, here is the list

1. Google Webmaster Tools are free and easy to set up through site owner verification process by adding a Google code Meta tag to the page or by creating and uploading a file with Google code. Once you are verified you can access the tools dashboard.
2. Sitemap tool allows you to submit XML Sitemap with details on pages to index and priority to crawl pages. If you don’t have a site map create one and submit to site configuration sitemap section.
3. Crawler access tool helps to generate and test robots.txt to specify how search engines should crawl and index site content.
4. When you Google for information you can see Sitelinks. Sitelinks displays inner links generated by Google algorithm depends on how related and useful for users queries. You have no control to add but you can block / remove the link from displaying the site links if you don’t want to list.
5. Change of address is a special tool to tell Google about your new domain and helps to move your old site users to you new domain easily. This process has 4 simple steps to follow like content link verification, 301 redirect from old to new domain, adding and verifying new site to Google webmaster tool and submitting the change of address
6. Geographic target tool helps to target users in specific location. You can select the country based on the users you target and it would help for .com, .org and other top-level domains. Country specific domains like .in, co.uk and so are already associated with Country based listing.
7. Preferred domain allows you to select the domain format you like to display. You have options to select http://www.yourdomain.com and http://yourdomain.com. If you have selected http://www.yourdomain.com and the site inner page links with http://yourdomain.com then search results display URL’s takes as http://www.yourdomain.com
8. Crawl rate can be changed depending on the site root level depth and default crawl rate is recommended to avoid increase server’s bandwidth. This Crawl rate has no connection with how often Googlebot crawls your site.
9. Top search queries tool has information on your site search keywords impressions and clickthrogh ratio along with keywords position.
10. Links to your site tool provides information on inbound links with anchor text for your site pages.
11. Keywords and internal links tool shows the common keywords Googlebot sees when it crawl’s the site and internal links shows the total number of pages linked by other pages in your site.
12. Crawl errors is another special tool that lists issues Google encountered when crawling your site. The list includes HTTP, error in sitemaps, not followed pages, not found pages, pages restricted by robots.txt, timed out / unreachable pages for Web, Mobile CHTML and Mobile WML / XHTML?
13. Crawl stats tool shows statistics on Googlebot activity on pages crawled per day, kilobytes downloaded per day, time spent downloading a page and PageRank distribution.
14. HTML suggestions are provided when Googlebot crawls your site and find issues with your site content. Working on these issues will help your site in better listing and users experience. Here you can find details on Meta description, Title tag and Non-indexable content in your site.

Now ask a question yourself why don’t I use Google Webmaster tools, if I have as many tools and information from Google for free. Sign in to Google Webmaster Tools with your Google account today!

(1) Search Engine Optimization for Beginners
(2) Increasing Link Popularity
(3) Practical SEO Techniques (Free E book)
(4) SEO for Ecommerce sites
(5) Understanding site visitors
(6) Developing SEO friendly URLs
(7) SEO for Flash sites

Now comes the few important SEO tips that might be useful for the year 2009. Some are bit simple but I am sure the post will certainly a good list to use.

(1) First and foremost is regular update of content. Absolutely unique and fresh content with target business and resource keywords
(2) Video Content with product or service link and adding to You Tube videos and related sites
(3) Regular update on website page in RRS Feed and submit to feed directories
(4) Audio content for Pod casting, a new target of Google
(5) Optimizing photos and images with alternative (ALT) attributes and image name with related keywords or theme
(6) Add tags to your site or blog
(7) Add and set your site maps to authenticate your feeds in Google, Yahoo, and MSN
(8) Get high-quality Backlinks on a local and regional directories, yellow pages, classified apart from general directories so that you can get high priority in local search engines too like Google.co.uk, Google.in so on
(9) Get listed in Google Local Business Center
(10) Get socially informed listing in Twitter and related sites
(11) Press release and News submission so that you wont miss chance betting listed in Google news
(12) Regular update of you blog minimum one post a week and submitting to blog directories
(13) Work on measures to reduce your website bounce rate
(14) Modify and update your existing website comparing with SEO checklist and also update your checklist frequently to current SEO industry
(15) Keep checking your competitor’s progress. Learn what they do to target your customers.

So work on these tips apart from your regular SEO practices and techniques and become an SEO ruler of 2009

One of the best things to do is to create a visually pleasing and attractive website, using normal HTML pages, with Flash put in the intro section or banner of the website. I have observed that this proves to be much more effective in terms of SEO, than having a complete website with only Flash content. This calls for double benefiting – One, allowing the search engines to crawl through your website, with the general optimization content, and Two, showcasing your prowess in Flash, making the site more interactive and attractive for your site visitors. Now isn’t that something that you would love your site to own?!

Something that I have also learned and observed is that using Macromedia products in Flash proves to be SEO friendly to a certain extent. The Macromedia Flash SDK is simply amazing you know, as it analyzes the Flash content and helps in indexing of the content into the database of search engines, by handling the content as normal HTML pages. Note that this also makes it important to optimize the flash content with respect to the search engines as well. Along with this, link building, when done effectively, can make the flash content SEO ready. 

Few strategies that I strongly recommend to optimize Flash sites would be using appropriate titles, Meta Tags, keywords and phrases and content inside the Flash piece, along with installing a sitemap and splitting of the flash content to various pages from a single page. Read our article  Search Engine Optimization for websites using Flash  wherein we have included a detailed article about how sites with Flash can be optimized and made search engine friendly.

Also feel free to download our Practical SEO Techniques EBook

Hopefully people who try to know Web 2.0 design standards should be knowing about normal design, so not much explaining here to bore

Starting, Web 2.0 websites allow visitors to do more than just retrieve information what we see in normal design. They can build on the interactive facilities, allowing users to run software applications altogether through a browser

Below are the attributes that can be followed for Web2.0 

• Clean & simple style
• Pastell colors
• Center aligned with 2 or 3 columns
• Bigger Logo
• Bigger Buttons
• Bigger font size
• Descriptive HTML (XML style)
• Bold text introductions
• Vibrant colors with gradients
• Visible header
• Content as Feeds
• Rich and interactive user interfaces
• Users active participation
• Video sharing
• Social Networking

Get ready to start furnishing a Web2.0 site

We have developed some Web 2.0 sites, for more clarification you can mail us for website names to get a clear picture

So how can one write effective content for their websites? Read it as “effective writing” and not “lengthy writing”. Out of my experience as an SEO consultant and professional content writer, the more crisp and easy to understand the content is, the greater are the chances for it to become a hit among the readers. Also I am of the opinion that regularly updating your website with data that is useful for the visitors would divert more traffic to your site. When do you think one needs to consider re-writing their website content? I have come across the following observations that I have mentioned below: 

• Traffic inflow is good, but the conversion is not as expected, because the visitors are probably not getting what they expected out of the contents.
• When the content is very less and the site is filled with only graphics and Flash designs
• The content in the website is not explaining more about your business and gives irrelevant information to your visitors.  

I have found the following tips highly helpful in maintaining effective SEO web copy for websites: 

• Know your audience: Understand who are your audience and write keeping them in mind. Also write stuff that they can relate themselves to and what is realistic.
• Give a clear picture of your business: The content in your website should give exact details of your business. This helps in your audience getting a better idea of your business, thereby encouraging an inflow of website-relevant traffic.
• Make the content heading more appealing: Now that you know your audience well, next try writing stuff that will appeal to them. For example, if your visitors are going to be more of careful and budget-conscious family ladies, then you could write articles like “Top 8 ways to organize your household budget effectively”(Gosh! Am sure I myself would be interested to read it as well, and am not even married!) The heading has a striking impact to attract readers and wins a main part of the battle of bringing in traffic.
• Give them some useful information: Well you have clearly understood who your visitors are going to be and you have catchy headings as well. But what if the content inside is of no use to the audience. Write stuff that contains utilitarian information to your clients.
• Choose apt keywords: You have got to think from a normal layman’s point of view, who is searching for products. Choose probable keywords that your audience would search in the search engines.
• Use Keyword phrases: Bank on phrases and not single words as keywords, because the probability of searchers using phrases of words is more.
• Keyword phrases in Meta tags, links and headings: Now that you have frozen on the keyword phrases, use them in Meta tags, link them with text links, so that the pages get related to one another. This increases the probability of search engines spotting them out. Also use these phrases in headings as well
• Check and re-check! And more importantly, check and recheck whatever you have written, to overrule any spelling or grammatical errors.  

According to me, these are certain ideal steps that you can follow from the SEO point of view, to optimize your site. I am sure, if written smartly and relevantly, web contents would help give a boost to your website, thereby increasing relevant traffic and sales conversion.

Also feel free to download our Practical SEO Techniques EBook

You just need to spend 10 minutes to review your site with below SEO checklist. If you can mark “yes” to most of the SEO considerations then your site will be having a reasonable traffic which can be developed further by consulting an SEO professional or by going through some good practical SEO techniques

And in addition above simple SEO checklist will be very much helpful for designers who tries to follow best SEO design practices Cheers

Link promotion proves to be the base for search engine optimization. People try to optimize their sites using strategies like competitor link analysis, identifying thousands of back links, say 10,000; but simultaneously keep worrying over the time consumed in adding their site to this huge link database. This is where you can go wrong – it’s all about quality links, not speaking of Page Rank (PR).

“One quality link” can give you the competitive edge. It can win over a competitor with 10 wrong links – Organic listings make this point clear to you. It proves that quantity does not matter – “it’s the quality”.

Are you confused on seeing a site with very few links and still stand in the top 10 in search result? Have a closer look to realize the quality of the Backlinks – links that are more relevant – “the right link at the right place”.

Go for related links or Trusted links. So “get the right links” and you might not need quantity links as you thought you need quality links.

Remember… that a website that is ranked high, yet have few Backlinks is due to quality links.

It is all about calculation like

1. Domain Age
2. Authority sites linking to it
3. Different c class IP
4. Number of DMOZ and Yahoo Directory listings
5. Rankings of site/page
6. Related Backlinks or Trusted Backlinks
7. No JavaScript Backlinks
8. No frame page Backlinks
9. Will it send traffic (Hits, hits, hits)

So spend your valuable time to get a few quality links rather than bundles of unrelated quantity links . Thanks for your time, Leave a reply.

Also feel free to download our Practical SEO Techniques EBook