To Link bait or Not to Link bait

Before starting with the topic let me give you a brief note about link bait and practices so that you would have an idea how it works for you 🙂

Link bait is one of the tasks in link building that takes both quantity and quality in links, relevant and irrelevant to your website through various types of tricks and practices.

The tricks and practices are huge enough and it can’t be covered as a theory since all these tricks would differ from person to person ideas and their needs. Few may try running an SEO competition, quiz or awards that represent their business website or blog and few may try writing negative contents on a branded company or about a high profile person around the web so that many would come forward to have the content link on their website or blog in which they may think such collections that would again get them linked from different website or a blog. This works as a chain.

Now one of the most adopted link bait technique is by providing free tools with a code embedded link back to your site or blog and this has been more successful. In fact, many SEO companies do link baiting as a service in different forms

To link bait or Not to Linkbait?

Many people go with a logic Linkbait by default is something bad, is it so?

Before writing this post I just surfed the web to find what bloggers and industry leaders have experienced about link bait. Few were moderate and few feels it has both bad and good

I would say it is how we use, see and perform to the web. We have a lot of debate on this topic, still, some say it as a spam technique and some say it as a quality information or link distribution. Techniques that are open and user-favorable with a link falls under ethical and they are a good portion of link bait and techniques that are off as said attacking a brand for their website publicity, hidden stuff and spamming through various means falls under unethical that results in bad link bait. As I have already told it is up to us whether link bait is good or bad. Besides I would like to get your opinion about link baiting techniques that you have come across or used 🙂

  • Mike Toronto

    Definitely to linkbait! by far it is one of the most important techniques that really delivers results….
    Google sets too many obstacles that make life of starting e-businessman harder. My personal point of view – stick with buying links if you want serious results.

    Best regards from Toronto

  • Google is a contradiction, they try to emphasise that buying links is frowned upon and will ultimatly be removed from ranking algo.

    But as mike @ toronto says ‘stick with buying links if you want serious results’. It is the best way to make some sort of impression.

    Link baiting works fine, IF your niche is worth linking to and people can be bothered to create a link to somewhere that they will probabbly never again visit.

  • ranjali

    without any doubt to Linkbait because it’s performance is fantastic technically.

  • jag

    @Mike – buying links by blogging, PR, articles, news, plain dir or any other. Which one do you go and performance?

    @ranjali – what type of linkbait you go for and how it worked for you?

  • Actually, this is my very first time to read and learn about “to linkbait or not to linkbait”. Thanks for this post and I somehow understand. Keep posting.

  • aarson

    I have implimented a few strategies along the lines of this one for mys site. It is not easy and takes time.

    But when done right can make up for the highest of quality back links your will receive.

  • Good information about link bait.

  • I support Mike’s opinion.